July 21, 2004

• Successful gen-X hipster marketing: Crumpler Bags.

  They make camera bags, laptop bags, backpacks, cell phone cases, that kind of thing. Here's the copy for their 'Bunion' camera bags, designed to be stored in other bags:
  

  BUNION INSERTS
  (No this is not a foot care product.)

  Like a bunion goes on a foot, the Bunion Insert goes in ya bag.  It grows in there; it's a padded happy chamber but removable.  While it's in there it sucks all your camera gear inside, turns it into pus then miraculously restores it back into your gear when you open the lid.

  A bit extreme, but also funny and charming. All the bags and backpacks are modeled by the same nude cutie. She's got CENSORED! bars over the naughty bits, however.

  They look like good bags, too.

  • 6:12 pm
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